Certified USDA Prime Bullsh--t

If you've grown tired of the non-statements by the Obama and McCain campaigns, here's a reminder that the USA is rife with this sort of linguistic fog. 

From the web site of a manufacturer of RV parts and accesories. (Name obliterated in the interest of avoiding lawsuits):

Our culture at xxxxx is to relentlessly push the envelope in our quest for the most innovative, highest performance and unparalleled quality products. Employing leading edge engineering tools like computer aided design, fatigue testing, finite element analysis and advanced quality planning, we constantly explore new ways to take our products to ever higher levels in quality and performance. Our mission at xxxxx is to build the most valued, reliable, durable and easy to install products in the marketplace.

So many buzzwords in so little space:

• culture
• relentlessly
• push the envelope (btw the expression, coined in the aerospace industry is "push the edge of the envelope").
• innovative
• leading edge
• advanced quality planning (one of hundreds of bullshit terms used in the "quality assurance" racket).
• "take our products to ever higher levels..."
• mission

The product, incidentally, is mostly made out of cast iron. I swear, you would think they were producing faster-than-light spacecraft, wouldn't ya?

tags: doublespeak  gobbledygook  language  linguistics  

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